Europe or Birchim Lane in Bishop?

dodgeOkay.  Scenes from the Eastern Sierra have doubled for lots of spots around the world – the Himalayas, Afghanistan, home of “Tremors” giant worms.  But at least one viewer thought Dodge Durango went too far claiming their car had toured Europe while showing video of a Durango traversing Bishop’s Birchim Lane.  Bishop resident and Sierra Wave TV man, Ron Alexander, told us about it, and he contacted Consumer Reports.  They verified that Alexander was right on. The story appears in the April Consumer Reports in their feature “Ads-Travaganza”.

From Consumer Reports April edition:

“Goofs, glitches, gotchas    SELLING IT Annual auto ads-travaganza
A recent Harris Poll about the public’s perception of 22 industries cited “a huge improvement    in the number of people who think that the automobile industry is doing a good job of serving consumers.” Still, there’s no shortage of car-related goofs, plus strange signs.

As a 2011 Dodge Durango barreled down a rural lane in a TV ad last year, a voiceover said the vehicle had returned after a two-year absence during which ittoured around Europe getting handling and steering lessons on those sporty European roads:’ No, non, and nein. The reader who took the photo above noted that this sporty road was actually Birchim Lane, in Round Valley, Calif.”

Submissions: Sellinglt@cro.consumer.orgor Selling It. Consumer Reports, 101Truman Ave., Yonkers, NY10703

APR I L 2012    99


12 Responses to Europe or Birchim Lane in Bishop?

  1. Eastern Sierra local March 28, 2012 at 7:58 am #

    And I just found while looking for my new Rolls Royce that there’s a photo of the Whitney Range and Owens Dry Lake on their “Ghost” section.

  2. Ken Warner March 28, 2012 at 8:27 am #

    Here’s a 360 panorama of Birchim Lane I did last Spring. Pretty place.

    Wait for it to load then click/drag the mouse to move the image or use the buttons at the lower right. The Full Screen button is the button with the four arrows — use ESC to exit full screen.

    • Big AL March 28, 2012 at 9:22 pm #

      Ken, that is really nice, thank you for sharing it.

  3. Rob March 28, 2012 at 9:22 am #

    Very cool Ken Warner!

  4. Dingo March 28, 2012 at 11:45 am #

    Whenever I ride my bike on Birchim Ln. I cant help to think of those poor individuals in the city sitting in traffic, I almost feel sorry for them.

  5. ickity March 28, 2012 at 3:53 pm #

    Give me a break! The commercial does NOT say that it is IN Europe, it says it WAS in Europe. It does not imply that the commercial is shot in Europe!

  6. PhilipA March 28, 2012 at 8:05 pm #

    I didn’ know that there were photo ops direct from Heaven. So lucky to be in the Eastern Sierra.

  7. Desco March 29, 2012 at 9:01 am #

    Where the heck is Birchim Lane. I too would like to vacation in Europe.

    • Trouble March 29, 2012 at 7:01 pm #

      Deso-Birchim lane is the last street on the North side of Round Valley. It runs maybe one mile to the old 395.

  8. Bishop Local March 29, 2012 at 3:47 pm #

    Great photo Ken! Thanks for sharing it. :o)

  9. Tim March 30, 2012 at 9:22 am #

    Ken, Great picture. What camera did you use.?

    • Ken Warner March 30, 2012 at 2:36 pm #

      I used a Panasonic LX3 — a compact camera. But there are lots of good cameras available.


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