In search of a June Mountain image

smugglersFrom Smuggler’s Notch in Vermont to Waterville Valley Resort in New Hampshire, a group of more than a dozen Mono County and Mammoth Mountain officials and June Lake businessmen continue to visit small ski areas and study their successes to help assure the future of June Mountain.

Mono Supervisor Larry Johnston, on a speaker phone with Economic Development officials Alicia Vennos and Jeff Simpson, talked to us from Vermont about the ambitious trip. They described Smuggler’s Notch Ski Area as sort of similar to June Mountain. Smugglers, they said, is very family oriented. The Mono group has met with presidents and managers of small ski areas, toured their facilities, checked out their amenities and lifts.

Supervisor Johnston said the Vermont resorts all have snow-making, which June Mountain does not. Said Johnston, “We’re learning a lot about what kind of operations here might fit for June Mountain.” Supervisor Johnston said for him it’s a “question of what we want June Mountain to be. We haven’t zeroed in on that yet.” He said he feels a lot of people like the family-oriented model. He called Smuggler’s pretty remarkable and very family oriented. Said Johnston, “They have easy access, good instruction and good access to child care.”

Bromley Resort nearby said summer months are the most profitable. They also cater to kids and families. In the summer, Bromley features water slides, zip lines, and trampolines. Supervisor Johnston said eighteen towns in the area have joined in a Chamber of Commerce which hosts lots of regional events for winter and summer. He likes the regional perspective.

The group headed to Waterville Valley Resort in New Hampshire Wednesday with plans to go to Okemo Mountain Resort back in Vermont. Supervisor Johnston said when the trip is over, all parties will come together with some concrete ideas to run by the community of June Lake and Mammoth Mountain. Mono County Tourism’s Jeff Simpson said an unexpected benefit of the trip has been the the chance for a meaningful and open dialogue that has developed between June Lake and Mammoth Mountain.


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14 Responses to In search of a June Mountain image

  1. MJA March 1, 2013 at 11:00 am #

    I don’t think June Lake and Mountain had an image problem until the ski area closed. Perhaps it should simply be reopened!


  2. Mark March 1, 2013 at 12:48 pm #

    Southern Californians are not going to drive by all Mammoth’s high speed lifts to spend the day riding old lifts at June. The place would be a constant challange to keep in black ink.

    Remove all the lifts, and facilities and return the area to it’s natural state.

    The days of the loopers having their own private ski area are over.
    good riddance June Mountain.

    • Trouble March 4, 2013 at 10:04 pm #

      Mark- your interview at Mammoth Mountain has been moved up.

  3. beenaroundawhile March 4, 2013 at 4:17 pm #

    Real skiers and snowboarders know the value at June. we get twice the slope time, better communication on the lifts and we don’t have to deal with #$%^#$$^holes like you!!! Stay in Mammoth AKA “Monterey Park in the pines” enjoy the drug, Gangs and the lack of law enforcement. due to an incompetent town council.

  4. Wayne Deja March 4, 2013 at 6:26 pm #

    beenaroundawhile..I don’t ski,but have to somewhat agree with what you said there.Whenever I’ve HAD to go to Mammoth on a job,what I couldn’t get is how rude some people are up there……one time when I had truck problems and had to go to a garage…another time,on the job at the village installing a dish-net system….and again,at another dish-net install,at a home.When I’ve gone on “first dates”(which seem few and far between for me),it’s always been to June Lake after a trip to Convict Lake…always a REALLY good time….at least for me….nice people in town,nice quiet,friendly places to eat.nice quiet SAFE places to go for a walk..and when I did a dish-net install in June on a Christmas Eve a few years back,the home owner gave me a $100.00 tip…

    • Benett Kessler March 4, 2013 at 7:36 pm #

      Wayne, I don’t get it. I know a lot of really nice people in Mammoth Lakes.

      • Wayne Deja March 4, 2013 at 9:57 pm #

        Benett….I mentioned “some” of the people I’ve had to deal with up there..probably not all.

        • Big AL March 5, 2013 at 10:38 pm #

          I hear ya Wayne.

  5. Big AL March 4, 2013 at 8:59 pm #

    I don’t have a problem with Mammoth Lakes, I do have issues with some of the people that are there, but I know a lot of good people too.

  6. Mammothite March 5, 2013 at 6:42 am #

    There are many visitors from the south who have “The Attitude.” You know it when you see it.
    They believe everyone is there to serve them while on vacation.
    This phenomenon is no different than any other popular world-class tourist destination. People are people.
    On my trips to Bishop, I’ve met some nice people and also some whom you might call icy-cold.
    I try to resist stereotyping and rather try to understand that perhaps the icy-cold are merely having a bad day.

    • Mammoth Folk March 5, 2013 at 3:17 pm #

      I have been a resident of Mammoth Lakes for almost a decade. The people (even the richie-richest of them) are decent folk. Those that work in the service industry (almost all of them) are simply fantastic! But perhaps the most honest, hard-working and most polite of all are those of Mexican origin. We could all take a lesson or two from our Por Favor friends and neighbors. Bless ’em all.

      • Big AL March 5, 2013 at 10:50 pm #

        Amen Mammothfolk, traditionally .. and I would say more so now, in times such as a few years back The younger generation especially those born here .. seem to not possess the wonderful good personality that the older generation has.
        Could be a number of factors there, some good and …. some bad. Like any thing in life eh?

        I think we are missing a lot of lessons in how we relate with each other, I guess we can’t help it … the pressure is pretty bad.
        No .. we can help it, the good spirit can withstand any pressure when it is focused. So yeah .. suck it up some, with a good confidence in who you are. Bless em all .. yeah .. but more so bless us all.

        • Mammothite March 6, 2013 at 7:18 am #

          I’m reluctant to embrace anything reactionary or what has been perceived as “it was better back in the good ol’ days” Big Al. Everything is impermanent, you know. What I can freely say is that the Mexican culture (of Mammoth Lakes, anyway) is deeply religious, extremely polite, self-effacing, and due to strong family traditions, willing to come here and perform many service jobs that others would never do. Since California is controlled by so many unions, the small-business owner views our Mexican brothers and sisters (who often work for way less than minimum wage) as an economic boon.

    • Big AL March 5, 2013 at 10:35 pm #

      I agree. Once you see what you’re doing, you can make a change if you don’t like what you see.


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