Rusty Gregory on marketing and town debt


Mammoth Mountain CEO Rusty Gregory

As Mammoth Mountain CEO Rusty Gregory struggles with low snow, low visitor numbers and a $22 million drop in revenue, he did recently take part in a state commission that spends $57 million on California tourism. In the same conversation with Sierra Wave, Gregory also commented on the Town of Mammoth debt.

Gregory holds the spot as Chief Fiscal Officer for the California Travel and Tourism Commission. He calls it a “serious organization and very relevant to the ski industry.”  Mammoth Mountain is part of a several million-dollar snow campaign through this commission. Gregory attended a meeting in Sacramento.

He explained that the state funds pay to market U.S. and foreign visitors.  He said that the international market is very important to Mammoth.  Gregory said, “We’ve hired an international sales manager, and we’re slowly and steadily building business.”  Mammoth Mountain has developed week-long packages for the UK, Brazil, Japan, Australia and other countries.  Gregory said, “A few years from now this will be an important part of our business.

Meanwhile, back in the Town of Mammoth Lakes, we asked Gregory about the Town debt to Mammoth Lakes Land Acquisition.  He said, “I know it’s getting close to a decision.”  Gregory said the Mountain has been providing financial projections to the Town in its talks with MLLA.  Gregory said he “sympathizes and empathizes” with the Town and the need to finalize the matter.  “They need to figure out the pain,” he said, “and deal with it.”

As for talk about a new lift ticket tax to help the Town, Gregory said there does need to be an income stream of some type to pay off the cash the Town will have to borrow to pay MLLA.  Gregory called a possible lift tax “part of a portfolio” to pay what is owed.


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10 Responses to Rusty Gregory on marketing and town debt

  1. Rob February 28, 2012 at 12:07 pm #

    If Rusty implements a lift tax to help TOML pay their debt he’ll lose my business until the tax is lifted.

    It’s TOML’s mess, they need to deal with it within their own means.

    • Ken Warner February 28, 2012 at 4:40 pm #

      Good to hear! One less person on the hill….. 🙂

    • Big AL February 28, 2012 at 9:45 pm #

      Well Rob, isn’t the tax being applied by TOML? Not the mountain? It sounds like he just recognizes the need for the tax, and is supportive of it.
      Right or wrong, it’s one way they need to dig out of this, and yes I think … they need to reduce their pay, to help with their part in this mess, you know they’re going to call for pay reductions for town employees, which in my opinion is wrong, the employees that will be cut, and others who will have their pay cut are not really responsible for this fiasco.

      • Rob February 29, 2012 at 11:48 am #

        Have you ski’d mid week lately? The last thing mmsa needs is less people on the hill. I’d watch what you wish for. I don’t agree with TOML taxing private business to get themselves out of the mess they created. I’ve made sure I won’t pay 1 dollar towards TOML’s debt. The people of TOML need to get the ass-clowns out of office. That term ass-clown was used in another post but I think it’s more appropriate here.

        • upthecreek February 29, 2012 at 12:44 pm #

          see you at the next city council meeting.

      • Rob February 29, 2012 at 2:47 pm #

        Can we start by terminating 3M? Her pay is gross.

  2. Bobbie Lee Swagger February 28, 2012 at 7:34 pm #

    I thought we had decided the $40 whatever million would be paid for by a “surcharge” on all vehicles entering Mammoth with more than four cylinders and on all private aircraft landing at the airport.

  3. Friar Tuck February 28, 2012 at 9:14 pm #

    The minions provide MMSA with a commercial airport for their international and domestic customers. In return the town gets a possible lift tax “part of a portfolio” to pay what is owed and some financial projections. Such a deal, can you toss in feeding the town three times a week till the debt is paid off to cement the deal?

    How many Black Passes would 42 million buy?

    Not a doubt in my mind that bankruptcy is in the best interest of the commons.

  4. Trouble February 28, 2012 at 9:32 pm #

    I really like how Rusty handled this warm season. Until the broad of directors bent him over.

  5. MJA February 28, 2012 at 11:01 pm #

    “They need to figure out the pain,” he said, “and deal with it.”

    Dear Bennett,

    Where oh where was Rusty, Intrawest, and the North Village developement when the town was reneging on the airport development, pulling the strings for air service?



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