Snow and occupancy down this holiday

mmsa12_26The result of low snow and ultra-warm temperatures in Southern California? Lots of no-shows in Mammoth Lakes.

According to Mammoth Lakes Tourism’s town occupancy reports, lodging reservations are down over last year. The Department notes that these figures are put together to help the business community with staffing levels and product ordering. Actual occupancy percentages are reported from lodging to the Town Finance Department after the fact.

But for a general idea of this year over last, the Tourism Department reports that Friday, December 27th through Monday, December 30th lodging occupancy equals 87%. For the same weekend last year, it was 96%. For Tuesday, December 31 through Thursday, January 2nd occupancy is estimated at 79%. Last year, it was 81% for the same midweek time.

Projections for New Year’s weekend are Friday, January 3rd through Saturday, January 4th at 55% occupancy. Last year it was 75%. In the foreseeable future, dry and warm conditions are expected to continue.


11 Responses to Snow and occupancy down this holiday

  1. Ken Warner December 26, 2013 at 2:47 pm #

    Isn’t Mammoth Tourism supposed to take care of low occupancy with all those millions of dollars they get? A better use for that money would be to buy visitors free gas.

    @Mammoth Tourism — make up more bigger lies and shout them louder.

  2. 2 cents December 26, 2013 at 3:58 pm #

    Nothing new.

  3. I Love To Fish December 26, 2013 at 4:00 pm #

    Wait, so when we don’t have snow, business percentages drop? Humm, what does the TBID Tax do again?

  4. Jake December 26, 2013 at 5:50 pm #

    The Mammoth TBID = Taxation with out Representation…

    We can call John and Rusty King George now

  5. enoughalready December 26, 2013 at 8:28 pm #

    Watch out MMSA employees. Still 5 days left in the week to be labled “Black”.
    Will Rusty take the full wrap again or will there be a new trigger man?

    • Steve December 28, 2013 at 10:59 pm #

      Rusty is most likely out as top man, you cannot reward failure. The only thing I have observed in MMSA is to be like Aspen and turning its back on the core skier market (middle class)that made Mammoth. The result is an ever increase in ticket prices, super expensive food at the mountain, ever more complicated ski/stay packages and acquiring restaurants at the village that runs at a loss. All of which takes a huge toll on the operating cost and the lower level MMSA employees are the ones who shoulder the loss with layoffs.
      The truth is Mammoth’s winter business is dependent upon snowfall and the timing (before Christmas). The key is to be creative when the snow doesn’t fall; such as free gas or cheaper tickets until it snows or a Groupon like deal for MVP passes.

  6. Desert Tortoise December 27, 2013 at 10:41 pm #

    Tough to make money off skiing if the weather refuses to cooperate. What do you expect people to do? It seems some here are only happy when they have something they can claim they don’t like to criticize.

    • Steve December 28, 2013 at 10:34 pm #

      I don’t disagree with you, but the fact is everyone was sold on the TBID as a way to market and generate more revenue for the town. Now this report says occupancy is down due to the lack of snow. Well, why have the TBID if its snowfall that makes a bigger difference, better yet why can’t we use the tax to hire a bunch of rain dancers I’m sure they will be more effective.
      You watch, in a month or so when questioned about the disappointing numbers and how effective TBID was; their response; “the numbers would have been worse without the TBID.”

      • Ken Warner December 29, 2013 at 2:19 pm #

        I wasn’t sold on the TBID — not that what I think matters to the town steakholders. Mammoth Lakes has deteriorated over the last 15 years. It hasn’t made itself a better place to live. And all the vaporous plans to redevelop Main St. as a cure are just giveaways to the big developers.

        So what is there to market that the people who have been coming here for years need to be sold? And the first time visitor — without the benefit of the history of what was Mammoth Lakes — will just see a warn out old dump that apparently doesn’t care about itself.

        The money used by Mammoth Lakes Tourism would be better spent on just cleaning up the town and building nice facilities for the people that live here. That’s all been said before and ignored every time in favor of spending money on marketing something that needs more than just marketing. The old timers keep on doing it the same old way.

  7. badfinger December 28, 2013 at 8:31 am #

    Rusty will save Mammoth but he needs more of your cooperation and Tax-Money 🙂

  8. ferdinand lopez December 29, 2013 at 11:35 am #

    maybe if you send some money to mother nature,things will be all better,wake snow ,no skiiers,no money,its real simple and will never change,stop with the greed and start doing rain dances


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