Greg Alexander, owner of Whiskey Creek Bishop and operator of Whiskey Creek Mammoth, has been on a long, painful business journey. He invited about 70 local business owners and staff to lunch last week in Bishop and told of the difficulties with Mammoth developers, banks and the economy there. He assured the audience of his devotion to Whiskey Creek in Bishop.
Alexander recently invested more in his Bishop restaurant with a remodel and wish, as he put it, “to be the best dinner house in Bishop.” To his audience, Alexander said he would tell the “story of the whiskeys”. He explained how the economy and real estate activity in Mammoth Lakes led to his loss of the Whiskey Creek there, although he told how he turned it around by convincing a New York bank that he could lease Whiskey Creek in Mammoth and run it successfully. He continues with that work.
At his home base in Bishop, Alexander said they make everything right on the premises and buy the best meats. He explained that he personally did the work on a lot of the remodel with help on color and design from Robin Stater. His tour of the new dining area reveals big, cushy booths and carpeting to soften the sound.
Alexander said he’s sensitive to customers’ needs to be able to have a conversation – including in the new lounge. So acoustics matter. The Whiskey Creek owner called himself a “midwest boy who likes comfort food.”
His own personal challenges, Alexander said, have taught him that “things don’t mean anything. Family does.” He encouraged the lunch guests to give him feedback on all aspects of Whiskey Creek.