Tag Archives | California Travel and Tourism Commission


Make it a museum holiday

Eastern California Museum is Open Over Labor Day Weekend   (Press Release) The Eastern California Museum in Independence will be open to the public during the entire Labor Day Weekend, from Friday Aug. 31 through Monday, Sept. 3, from 10 a.m. to 5 p.m. The Museum is currently showing its latest exhibit, Personal Responsibility: The […]

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Rusty Gregory on marketing and town debt

As Mammoth Mountain CEO Rusty Gregory struggles with low snow, low visitor numbers and a $22 million drop in revenue, he did recently take part in a state commission that spends $57 million on California tourism. In the same conversation with Sierra Wave, Gregory also commented on the Town of Mammoth debt. Gregory holds the […]

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MMSA CEO cuts pay and expenses as skier visits drop

Like all business owners in a low snow year when revenues have dropped 30%, Mammoth Mountain CEO Rusty Gregory has made tough decisions – cuts in expenses and employee hours, salary cuts and a cut in his own pay. Skier visits are down 36% for this time of year, according to the CEO. Gregory, just […]

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